TRANSFORMATION
Case Study Summary
Helping Zipcar accelerate into new markets with operational effectiveness
The challenge
Zipcar – the world’s largest car sharing club – was growing rapidly in the US, but the efforts of operations and sales were not aligned with the changing customer profile.
What we did
Change Associates worked with the leadership team to identify some common goals and objectives, and restructure core functions around them.
The result
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Membership in the US grew by 19%
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Time taken to resolve member cases improved by 12%